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No, the hotel's horrible. It's really tough. It's really— it's an— so it's a really tough place to get a hotel. So what they do at that time, Yes, because the brands, all the brands buy out the hotels.
Right.
And Cannes Lions buys out the hotel.
Yeah.
So we decided this year that we were coming really late. Yeah. So the options were very sparse. And how, how it works for a brand to book you a hotel is they have to pay $10,000 just to unlock the hotel for you. That gets you the pass. And that's like a pass…
Right.
So you're paying $10,000 for the week plus another $10,000. And it's not like a— it's a 200, 300 square foot room. It's like a tiny room. It has a bed and it has a bathtub close to the beach. Yes. Everything is close to the beach, which is really nice. But I…