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Oh God, Ella built this. Ella built the studio.
Did a really good job.
She did a really good job.
And then We didn't do it.
So, so, and then we didn't do it. So yeah, we hired Ella to come like start our like production agency or whatever. And I don't know what— dude, we were so fucking—
no, no, no. Let me tell you the story of what happened. Yeah, because I get whatever. Everything happened, right?
Oh, hold on. We met Ella in New York. We were doing like a merch pop-up and she was great. And I was always like, if we ever need somebody like Ella as a person to hire, like, I really got along with her and I really liked her. And I was like, let's hire her.…