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Their factory. You tested every one of them. Yeah. So that was interesting.
But what did you think when he wanted to make a perfume?
That's what I'm kind of— I kind of was like, what are we doing? Well, because Natalie, he pushed it. You said, I want to do a perfume.
Yeah.
No one was like, hey David, like, we really think you need to make a perfume. You were the one that were like, hey, I really want to do it, it's going to be fun. We were like, okay.
Like, well, it's because I saw the Natalie Portman commercial for Dior. Yes, that is. And I wanted to make a perfume commercial.
So he built an entire company.