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No, there's definitely like upsides and downsides. I don't know, I just think it's— I just, I don't know. There's this guy we met, he does his— do you know what the Community app is? You just text people it doesn't post anywhere. It's not public. It just goes…
Wow.
So the only people that know about it are the people that have the phone number. So the only way it gets around is word of mouth, like, hey, text this guy, because it's not posted anywhere.
Oh wow, really?
Really?
That's really smart.
Yeah. So like, his, his listeners on his podcast are even more intimate than like having to find us on the iTunes Store or Spotify, right? I think that's interesting too.