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And it actually took off. If you go to Boston, there's a place called Jordan's Furniture where you can go. There's an IMAX theater, there's zip lining.
That's the furniture store?
Yeah, it's just this weird thing. And people go play hide and go seek, adult hide and go seek through the furniture store. And they like encourage it. It's just a weird thing.
That's amazing.
So my dad had that concept, or maybe his friend. He was partners with somebody.
Yeah.
And long story short, they borrowed money from the wrong people.