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But you can't own— you can't own a—
I don't, I don't believe.
But to Instagram's defense, Like, it's kind of a thing now that all these apps do, right?
Sure.
Someone innovates and then you adopt.
Yeah, I guess I just— the question was like, can you own—
can you patent that? I don't believe so. I think you just have to focus on what's right for us. And I think, like, you know, we're really proud of that, that Stories is a part of the DNA of Snapchat. But I think, like, putting ads in them was like step 2 that…