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Right.
The way that I understand it is, is if you're a company that makes running shoes. Yeah. You're going to sell a lot of running shoes if you're the only company making running shoes. But then other companies can make running shoes too. Sure. And that's just the…
But you can't own— you can't own a—
I don't, I don't believe.
But to Instagram's defense, Like, it's kind of a thing now that all these apps do, right?
Sure.
Someone innovates and then you adopt.