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I Won Creator of the Year
But then, you know, a lot of other platforms got stories and then it became harder. And we kind of had this second act when we put ads in stories, which you mentioned, which I'm so proud of because we started paying creators and they started just vlogging with their phone and you don't have to get expensive equipment. You don't have to edit long videos. You can just be yourself and you can make money with ads and you can post stories. And that's when we started to, I mean, we love a comeback. That was a comeback for us.
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He's got catchphrases.
Yeah.
He's an action figure.
But then, you know, a lot of other platforms got stories and then it became harder. And we kind of had this second act when we put ads in stories, which you mentioned, which I'm so proud of because we started paying creators and they started just vlogging with their phone and you don't have to get expensive equipment. You don't have to edit long videos. You can just be yourself and you can make m…
Yeah, that was insanity. What was the office like when Instagram stole stories from you?
That was a dark day.
Really?