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Yeah. He's got catchphrases.
He's got catchphrases.
Yeah.
He's an action figure.
But then, you know, a lot of other platforms got stories and then it became harder. And we kind of had this second act when we put ads in stories, which you mentioned, which I'm so proud of because we started paying creators and they started just vlogging wit…
Yeah, that was insanity. What was the office like when Instagram stole stories from you?
That was a dark day.