I Won Creator of the Year

I think he skyrocketed like jet ski sales alone.

There was, there was a Wall Street Journal article that he got lost at sea and he documented it on Snapchat. And that was the moment when, when people, people really put us on the map. So maybe he did. I mean, look, he did a lot for us too. It kind of went—

I think it definitely went both ways because I would never know DJ Khaled as the personality. He's just a producer, right? But he's like so much more than that now. He's like, he's an icon.

He's got catchphrases.

Yeah.

He's an action figure.