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I don't remember offhand what that reached. Reached, but you have to imagine Snapchat reaches over 500 million people every day, like a billion people every month, and then the number one reason they're coming is the camera and chat, and so when brands show up in the chat page, it's super powerful.
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I have a question. —How does Snapchat— I mean, I know now that you have like the monetization program and there's ads that are slotted in, but like how does Snapchat actually make money?
—We make money in a lot of ways, but like when brands buy ads on Snapchat and they run in public content, we get a share of that. So we make money that way. —Also ads will pop up in your messages. —That's new. Thank you, David. You should work— like maybe we…
And so how many people does that reach?
I don't remember offhand what that reached. Reached, but you have to imagine Snapchat reaches over 500 million people every day, like a billion people every month, and then the number one reason they're coming is the camera and chat, and so when brands show up in the chat page, it's super powerful.
Sorry, you just said 500 million a day, a billion a month. You're saying unique viewers? Yeah, I think— A lot of those 500 are repeating throughout every day.
These stats change constantly, but I think the latest is that we reach, There's tech terms, there's DAU and there's MAU. DAU is daily active users. Of course. Right, so that's like people that are coming every day and we're at like 500 million. When you go to…
Well, Jim, congrats on starting Snapchat and taking it so far. Thank you for joining us on The Views Podcast.