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I Won Creator of the Year
—We make money in a lot of ways, but like when brands buy ads on Snapchat and they run in public content, we get a share of that. So we make money that way. —Also ads will pop up in your messages. —That's new. Thank you, David. You should work— like maybe we can hire both of you. Sponsored snaps is our newest ad format. Brands can basically send like direct chats and the engagement has been insane. And in certain circumstances, like Calvin Harris sent the Snap and it was his, his like a record label doing the ad for his album. But when people saw Calvin Harris in their chat feed, they were like, I'm opening that. Yeah.
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No, it's illegal, sorry, brother. You're just going to have to sit there and enjoy the, you're just gonna get to use the filter first, how about that?
That's what I want.
I have a question. —How does Snapchat— I mean, I know now that you have like the monetization program and there's ads that are slotted in, but like how does Snapchat actually make money?
—We make money in a lot of ways, but like when brands buy ads on Snapchat and they run in public content, we get a share of that. So we make money that way. —Also ads will pop up in your messages. —That's new. Thank you, David. You should work— like maybe we can hire both of you. Sponsored snaps is our newest ad format. Brands can basically send like direct chats and the engagement has been insan…
And so how many people does that reach?
I don't remember offhand what that reached. Reached, but you have to imagine Snapchat reaches over 500 million people every day, like a billion people every month, and then the number one reason they're coming is the camera and chat, and so when brands show u…
Sorry, you just said 500 million a day, a billion a month. You're saying unique viewers? Yeah, I think— A lot of those 500 are repeating throughout every day.