I Won Creator of the Year

Yeah, I mean, where most of our efforts are is on the other end, which is like what brands tell us all the time is that they wanna just find creators are already organically mentioning their product, find that content and then turn that into paid media, turn it into like an ad. And so we're, we're really building out the tools to do that. So for instance, if you tagged a brand that you don't necessarily work with, they could then find that piece of content and they could put paid media like against that content. So we're trying to do that at scale. What you're talking about is like a special circumstance that's not going to happen for everyone. It's going to happen for you and a brand that really loves working with you. And then like, let's get the folks on our sales team that work with that brand and figure out how we can do it.