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And then to his credit, a lot of creators wanted to do what he's doing. And now there's like thousands of— creators all over the world.
How many, how many would you say? Like over 5,000?
Yeah.
Wow.
Yeah, there's thousands of people all over the world that have this.
Wow, that's sick.
And so there's more competition. And then the other thing, and this is like internet philosophy, but like stories is a great format for when you follow someone and you wanna see everything they did today. It's not a great format to discover content. And peopl…