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I don't want to say. Jim always is like, no. Jim's always like, go ahead and say it.
I mean, I could find out.
We rolled out the ads to creators slowly to make sure that it, again, was like responsible. And then there was a time when like David was one of the only people that had it. And like that's when he did really well.
Only person to have this ad program.
And then—
About maybe like 20 others.
And then to his credit, a lot of creators wanted to do what he's doing. And now there's like thousands of— creators all over the world.