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I don't want to say.
You would know better than me.
I don't want to say. Jim always is like, no. Jim's always like, go ahead and say it.
I mean, I could find out.
We rolled out the ads to creators slowly to make sure that it, again, was like responsible. And then there was a time when like David was one of the only people that had it. And like that's when he did really well.
Only person to have this ad program.
And then—