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In downtown Chicago and he's making smoothies. And he gets all his boys from the frat to come and work at the fucking Fuel, right?
Yeah.
And they're working, and he calls them one day and he goes, "You're not gonna believe this, but Howard Schultz just emailed me from Starbucks." Howard Schultz created Starbucks.
Yeah, yeah.
So one of the reasons—
You're telling his frat boys this?
Yeah, I tell the frat boys this. And they're like, "Holy shit, dude. Holy shit." He's like, "Howard Schultz, he's gonna buy Fuel. He's gonna buy it. He's gonna give us $300 million for Fuel." For just one store? Yeah, for just one store.