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He can charm his way into anything. He's a good looking guy. Zach starts a company called Fuel, F-U-L. It's a smoothie company.
Okay.
In downtown Chicago and he's making smoothies. And he gets all his boys from the frat to come and work at the fucking Fuel, right?
Yeah.
And they're working, and he calls them one day and he goes, "You're not gonna believe this, but Howard Schultz just emailed me from Starbucks." Howard Schultz created Starbucks.
Yeah, yeah.
So one of the reasons—