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If I wrote this ad, I would be like, do you guys want meat delivered straight to your door? Use ButcherBox. It's the fucking best.
ButcherBox.
That's it. That's what I would have done. Yeah, well, maybe that would have gotten the point.
They probably know what they're doing.
Well, now we're just gonna— now we're just gonna— yeah, they probably know what they're doing.
I mean, they probably know what makes people buy meat if they're in the meat business. You're not in the meat business.
Correct.