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And you think of the name before you think of the idea.
Yes.
People, people in, in Los Angeles, like there's there's more business people here than there are creatives.
Okay.
At least, at least, at least at the higher part of like the games, right? Like the people running all these like networks are the people that are like business oriented. And I think a lot of the people think like, like, okay, um, there's a, there's a tennis p…
Yeah, but also like another, another name before the idea situation that's happened in my life. Doughbrix Pizza. Yeah, that was a clever name. And then we're like, let's do a pizza place. That's how our manager used to think, right?
Jack Reed. Yeah.