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You know, they're in the snack industry, like, you know, real recognize real. Like, they know that that's necessary to some extent, right? Like, I saw when they were, like, when Hot Cheetos were taking away the Red 40 Yeah. And it's the same taste, but the Ho…
But then when you're a brand and you're known as healthy, you can't do that. You can't. You can't have different.
Oh, yeah. No, I don't think we can.
Right.
But I'm just saying, I don't like when, like, a brand like Hot Cheetos— I don't think Hot Cheetos will ever take away the Red 40 or like whatever, change their colors.
Yeah.
So I think we're fine. But like, yeah, I just urge companies to please stay true to who you are and don't make healthy alternatives. There's so much healthy food out there, so much healthy food. So like, if you, if you're, you know, if you need to choose, you…