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Yeah. If I come in and I want the $80,000 version of the car, they'd be like, yeah, but honestly, like, let's be real, that's a great car.
Right.
But the $60,000 car? Literally does everything that you want it to, just a little cheaper. That's the way to sell it.
How could that possibly work?
Because it works.
No, it doesn't. I'd be like, yeah, all right, you're right. That's what I want to hear.
Because it gets you— it gets you thinking, and you're like, oh man, this, this car salesman isn't just out to get me, right? What I mean, like, he's my friend. He's actually helping me out here.