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David Owes Them a Million Dollars
Yeah. If I come in and I want the $80,000 version of the car, they'd be like, yeah, but honestly, like, let's be real, that's a great car.
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like, it's to undersell it?
No, not to undersell it, but if I come in looking for an expensive car, you pitch me the cheaper one. That's a known sales tactic.
Yeah?
Yeah. If I come in and I want the $80,000 version of the car, they'd be like, yeah, but honestly, like, let's be real, that's a great car.
Right.
But the $60,000 car? Literally does everything that you want it to, just a little cheaper. That's the way to sell it.
How could that possibly work?