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David Owes Them a Million Dollars

No, not to undersell it, but if I come in looking for an expensive car, you pitch me the cheaper one. That's a known sales tactic.

April 5, 201810:34David
10:34/0:00
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Jason10:26
Reverse psychology?
David10:27
No, no, no, that's not reverse psychology. You've never done— that's a sales tactic. It's to sell—
Jason10:32
like, it's to undersell it?
David10:34
No, not to undersell it, but if I come in looking for an expensive car, you pitch me the cheaper one. That's a known sales tactic.
Jason10:40
Yeah?
David10:41
Yeah. If I come in and I want the $80,000 version of the car, they'd be like, yeah, but honestly, like, let's be real, that's a great car.
Jason10:48
Right.