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It's kind of like our big yearly, like, trip, right? Like, if we—
yeah, I think I saw one year you were there with like maybe 100 people when DaBaby was performing. It's like that, right?
That's incredible. All right, here, let me explain this to you, cuz this is interesting. So every year there's this thing called the Cannes Film Festival.
Yeah.
And it's like where you see Brad Pitt on these like beautiful red stairs, and like everyone's dressed up really nicely. Everybody's in France, whatever. It's like, it's a very, very nice thing. And then a week after that is Cannes Lions, which is the advertis…
So it's very similar to the film festival, but it's not movie stars. It's CMOs and CEOs of every fucking company in the world in the most beautiful part of the world.
Yeah.