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It's it, 'cause like when was the last time we saw influencers blow up? It's very, it's very rare.
Yeah.
COVID. TikTok.
Yeah.
TikTok did it. And that's when we got, That's when we got like Bryce and Charlie D'Amelio. Yeah, you got your Addison Rays, you got your Noah Beck, Josh Richards, you got all those guys through COVID.
Yeah.
And then that really hasn't happened since then.