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So it's very easy to sprinkle out $800,000 around people. Yeah. So like we were ready to do that and then I think Dobrik's slowly kind of started rolling.
Before Dobrik's even came into play was the fact that we were so far in over our heads. Illya had never done any sort of like brand work or campaign or anything. And these— and like we were getting on these Zoom calls like just Illya and I, and like we just v…
Yeah, we were like, what, 22 at the time? Yeah, yeah, 21, 22. Like it was like we were very young. Well, and then somewhere— long story short is why I'm trying to say is there was a long time where Ilya was here and he didn't know what he was doing.
Yeah.
And then he fell into Doughbrix and he's like, fuck yeah, I'm so excited about this. And then 6 months into Doughbrix, for some reason, something in his head was like, I need to start a protein company. And we were like, for the love of God, please, please, p…
Right.
This is impossible. It's impossible to start two companies. And it really hurt. It hurt Doughbrik's. So we let go of Ilya. Yeah, he no longer works with us. We have new CEOs as of 3 months ago that are crushing it.