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We haven't even launched the company yet.
I DM'd all these brands. I got on a call with, like, some really heavy hitters. Yeah. Like McDonald's, Microsoft, Oreo. Oreo. Like, everybody.
I was like, we want to manage your next brand campaign. Yeah. I don't know where the fuck my head was at.
Damn.
But like, but like, that's, that's the lengths I was taking. That's how much I wanted Ilia to be a part of this where I was like ready to like invest myself into the business side of the creative space when I couldn't give two shits about it. Yeah, I don't li…
How far did you get? Did you realize at some point you were like, this is not me?
I don't know what it—