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Chasing My Crush Around the Globe
And what's so interesting about YouTube now is like a lot, like I've gotten a lot of DMs saying, why do you keep changing your thumbnail? I don't do that. It's like my buddy, uh, my buddy who works with us, Ferris, will sit and we'll change the thumbnail literally every 5 hours.
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Like, this is YouTube.
Is it just like making funny stuff or whatever? Like there's like data to back all this up and I could like study this. So they were telling me how important the thumbnail is where they'll have videos that are 10 out of 10s and then they'll change the thumbna…
Wow.
And what's so interesting about YouTube now is like a lot, like I've gotten a lot of DMs saying, why do you keep changing your thumbnail? I don't do that. It's like my buddy, uh, my buddy who works with us, Ferris, will sit and we'll change the thumbnail literally every 5 hours.
Mm-hmm.
We'll put a new thumbnail. And YouTube allows you to upload 3 thumbnails. And this is crazy. This didn't exist before. It'll take those thumbnails and it'll test them 30%. So it'll go to 30% of your audience, another 30%, another 30%, and then it'll give you…
there was a couple options.