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And like when you see something on socials and it's like shot really well, don't you prefer it shot on the phone?
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Oh great, so he does the exact same thing on TikTok and he's cooking. Yeah.
Are they cutdowns of the show or like new TikToks?
No, no, no. It's just straight up off his phone. And so you're in his kitchen and he's like talking really slow and it's just like really captivating.
And like when you see something on socials and it's like shot really well, don't you prefer it shot on the phone?
I think it depends. It's case by case. Right. So I just did a brand deal with Microsoft. Yes.
Perfect example.
And they wanted to do it on like these nice cameras. And I'm like, I don't think I work on nice cameras. Right. Like, I like— Alex Earle works on nice cameras. Uh-huh. Although she has—